EVALUATION ACTIVITY 5 - How did you attract/address your audience?

The setting of this shot is teenage girls room. This links well with our target audience as they can themselves relate to it. Our questionnaires resulted as the age group of 16 to 25 was the most popular when it came to attracting people towards horror and thriller movies. The main character of our film is Kaitlyn, aged 16, this youth, again, relates to our targeted audience and adds a sense of reality. Our research brought back that many horror films have a convention of 'creepy little children'. Examples of movies are 'The Omen', 'Children of the Corn' and 'Orphan'. Children are related to innocence and so it comes as a bigger shock and scare to the audience when it is a child who commits horrific actions.

In the last half of our sequence, Kaitlyn's life is back to normal, she is seen walking to an unknown location. The fact that it is light and open completely contrasts with horror films conventions but it is the image of reality that scares the audience the most.

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As she is walking, non-diegetic sound (song) is heard. The song was created by us on Garageband. It has an upbeat rhythm and catchy melodic line, the goal we wanted to achieve here was to attract the audience into relaxing and even liking the song. The mood created by the song could then shapely pivot them into a scare!

The feedback we received from some viewers was that our sequence was a little confusing and hard to follow. This was intended. Many movies like 'The Matrix', 'The Shinning' and 'Memento' have been described as some of the most confusing movies...But it is they mind boggling story lines which attract the audience and invites their imaginative creativity.