Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. We are introduced to the artist in this shot, where he is singing into his microphone and playing his guitar. It was essential to show our artist physically playing his instrument because we want to present him as a musician with a pure and actual talent!

This is a caption from Mcfly's official video of 'That's the truth'. In which shows a similar shot, setting and costume as ours.

2. This black and white shot shows the narrative's couple slow dancing together to the song- which is being performed in the club where they are by the two artists of the song! The girl here is in a black lace dress, a classy look that matches the feeling and sense of the melodic song. The lighting here was low to create the sense of intimacy.

Here is a capture from Johnny Cash's 'Hurt' video in which the song reflects memories and the past. This footage is in added colour to imply that it is in the past. We used a similar approach for our music video.

3. Stop Motion of a picture brought together. The image is of the couple holding hands in a field with the lovely sun shining and a blue sky. The setting helps create the mood of the shot, a happy one!

The stop motion was influenced by David Choi's music video of 'That Girl'. A song that is very much like ours.
We used Goodwin's sixth rule of 'There is often intertextuality' in which we directly used the concept of the stop motion.

4. This shot shows our setting of the hill, where we we offered wonderful colours by mother nature! The brightness of it was then highly reflected even with our black and white effect. This was added to imply that the narrative is a memory. That the couple we see in the frame was a couple from the past and may not be together anymore. Songs about love of the same genre as us have shown similar ideas, often with the main male looking back at a relationship.

This caption, from My Chemical Romance's 'I dont love you', shows the setting of a hill and landscape. We used a similar aspect however we challenged it and because our genre of music is more up beat and happier, we added brightness to our shots.

5. Fade into medium shot of performance and showing the 'featuring artist' and his instrument. The black tie costume gives a classy look and jazzy feel to the video. This is a direct link to the 'jazzy' genre of the song.


Jack Johnson's 'Taylor' showed the artist playing his guitar whilst singing. This is a criteria we also had in our music video.

6. This shows the artist and also our main male character writing on a window 'i miss you' which links in directly with the lyrics of the song at the time that it is shown. This also reflects our maintained theme of 'love'. The relationship between visuals and lyrics is the second Goodwin's Rule. Many songs of our genre (jazzy indie) have proving to be about love, its difficulties but also its advantages.

Here, a capture from Adele's 'Make You Feel My Love' in which she sings about missing her partner. Our song reflects this same theme, we however decided to portray it through visuals AND lyrics.

7. The close up of the guitar does many things. Firstly adds colour and brightness. It also emphasises on the genre of music and highlights the talent of the artist which is something we really wanted to portray in our video.

John Mayer is a musician very much like A.J Rafael and so this video (Your Body's a Wonderland) shows many footage that was also in our video. Like this one here, a close up on the guitar.





8. One of Goodwin's Rules is about the reference to a female and more in particular, her body. With the innocence and our down to earth approach to our music video we did NOT want to include any footage of 'voyeurstic treatment of the female body'. This was too aggressive and so we decided to challenge it and rather include footage of a pretty female character.

Jennifer Lopez here has been portrayed as a beautiful women, she however has been aided by costume and lights and make-up. This materialism mise-en-scene was chosen not to be used in our video because of the genre of our music.

9. The last shot shows the main female character walking away. From this we get a relationship between lyrics and narrative as the song is about the girl leaving the boy. We attached a 'fade out' transition to this shot for a closure to the song but also the story. We also, using our editing skills, added a layer of a previous shot of the artist's eyes. This implies that he is watching the girl walk away, a memory from the past (emphasised by the black and white effect).

In this caption, from Taylor Swift's 'Picture to Burn' we see her walking away at the end of her video. She sings about a relationship that did not end well, a theme in our song too. And so, without use of lights and big expressive costume, we developed the use of the 'walking away' to end our clip.